DOPAMINE THREADS

Abby's played a key role in launching the dopamine threads brand, through strategies, brand idenity and influencer marketing. Discover how Abby's passion for education and expertise in content creation have helped drive the success of Smart North's mission.

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MISSION

Provide customers with a safe & transparent space to share stories around sobriety through content creation.

Target market

Men and women aged 24-40 that are in the sobriety community

WORK:
BRAND IDENTITY
CONTENT PRODUCTION
SOCIAL STRATEGY
SOCIAL MEDIA CONTENT

Post Samples

Abby Developed a brand identity and image for Dopamine Thread's Instagram account.

DOPAMINE THREADS: YouTube Video

Creative Direction

Brand Strategy

7% boost in social media engagement

DOPAMINE THREAD/ INFLUENCERS

Dopamine threads the brands photography direction by creating a clean, modern aesthetic to emphasize the sobriety of life. This aesthetic is achieved by using a minimalistic approach to photography, focusing on the essen

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