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Who Wins Matters Campaign 2022 Recap

Discover how Abby's creativity and project management skills as the Creative Director and Producer of the #WhoWinsMatters 2022 Midterm Election Campaign played a pivotal role in its success. This comprehensive recap highlights every element of the campaign, from compelling visuals to impactful messaging, revealing how Abby's contributions elevated it to a new level of professionalism and effectiveness. Don't miss this opportunity to learn about the  work that Abby did to ensure #WhoWinsMatters.

Out-Of-Home Advertising

Abby's powerful billboard graphics for the #WhoWinsMatters campaign made a big impact. Displayed on analog and digital billboards across the metro area and Southern Minnesota, these visuals successfully conveyed the campaign's key messages and inspired voters to take action. Learn more about Abby's exceptional creativity and strategic vision that helped drive the success of the campaign's advertising efforts.

7M+ Impressions

Rochester Billboard

11M+ Impressions

Downtown Minneapolis Billboard

Social Media

Abby's content creation and social media expertise were key to the #WhoWinsMatters campaign's success in engaging young voters in Minnesota.The Her innovative approach, including paid ads, influencer placements, and organic social efforts, effectively amplified the campaign's messaging, inspiring a new generation of voters to participate in the democratic process. Discover how Abby's exceptional skills in content creation and social media helped drive the campaign's success.

SOCIAL MEDIA POSTS

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Author Name

VP of Company

Nightlife Activations

Abby's WWM content and graphics were tailored to engage historically low-voter-turnout demographics, particularly active nightlife attendees. To reach this community, Abby launched a 3-week campaign that included QR code flyers, DJ shoutouts, digital screen placements, and social media engagement at top Minneapolis nightlife and entertainment venues. Discover how Abby's approach successfully inspired this community to participate in the democratic process.
Yung Gravy Promotion at TIES MPLS - Poster at Breakfast Bar MPLS - Signage at Reign Event Center

SOCIAL MEDIA POSTS

“Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit. Exercitation veniam consequat.”

Author Name

VP of Company

College Engagement

Knowing that colleges, especially the University of Minnesota, house a huge Gen-Z population that historically doesn't vote, we focused on creative marketing efforts to engage with college students. This included street interviews, a voter profile survey, giveaways with lead influencer Yung Gravy, and attending events at local college bars.

Yung Gravy Concert Ticket Giveaway

The Yung Gravy Concert Ticket Giveaway was a huge draw for our Gen-Z audience. To enter, you filled out a survey with questions that prompted users to think about key 2022 voting issues.

16.7K+Giveaway Visitors

Influencers

Abby and her network team members worked to engage over 50 micro, macro, and celebrity influencers with a MN following. Key influencers include Yung Gravy, J Plaza, Kaycyy Pluto, Jordan Olson (JPro), and Steff Weezy.

WEBSITE BUILD + DESIGN

Abby is the professional who directed the development, built and design of the website for the "Who Wins Matters" campaign with a focus on engaging users in the Gen Z demographic.

VISIT SITE

ANYLITICS

The success of any campaign depends largely on the content and graphics used to capture and engage the audience. This is particularly true in the digital age, where the number of impressions and actions a campaign drives is directly tied to its ability to resonate with consumers. Abby's skills in content creation, graphic design, and website development played a crucial role in the campaign's success. The key is an innovative approach and exceptional attention to detail, each platform utilized by the campaign was able to reach a high number of consumers, driving engagement and ultimately inspiring more voters to take part.

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